People who love nature, really love nature. But for busy New Yorkers, nature can be a bit of an afterthought. Especially since our most meaningful interaction with nature was pizza rat. For The Nature Conservancy’s first awareness campaign in New York City, we wanted to show New Yorkers that The Nature Conservancy’s work is relevant to their daily lives. Without clean water, there would be no morning coffee. If seasons didn’t change in a timely manner, fashion wouldn’t be the same. And if our coastlines weren’t safeguarded from flood––our selfies would be ruined. New Yorkers depends on The Nature Conservancy to protect many things they love. The world we depend on, depends on The Nature Conservancy.