American Friends of the Hebrew University

OBERLAND worked with American Friends of the Hebrew University (AFHU) to refresh its brand identity to re-engage current donors and attract younger audiences, while decreasing religious associations and increasing an interest in the impact that the Hebrew University of Jerusalem has on our society.

AFHU’s brand refresh included an updated brand identity, print and digital collateral, a new website, educational content focused on different fields of study at the University, a vertical media strategy to target audiences, and social media.

 
 
 
https://www.afhu.org/

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