American Friends of the Hebrew University

Knowledge Moves Us

AFHU connects the passions of Americans to innovation at the Hebrew University. We rebranded all of their communication to re-engage existing donors and attract younger audiences to the rich history of Israel.

Knowledge Moves Us.

Engagement rate doubled industry standard. Bubbe videos went viral, garnering +6mm impressions with over 6k shares and reactions.

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https://www.afhu.org/

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