Blue Man Group

Don’t grow up; just grow. That’s the ethos of the Blue Man Show.

After 25 years of innovative and vibrant production, the Blue Man Group wanted a re-brand. So we gave them a re-brand, a re-brand so full of life and color (fittingly) that no seat would be left empty.

Our DARE TO LIVE IN FULL COLOR campaign recaptures childish enthusiasm in a spine-tingling, edge-of-your-chair type of way. Via TV, radio, digital and social, we communicated the dynamic combo of music, comedy and technology.

Inspired by their bold and bright identity, we aimed to create something larger than a hollow attempt to sell tickets. For us, it was about ditching the gray scale and embracing your unfiltered, child-like self.

When in doubt, go balls out.