Television tends to push the envelope, and parents tend to have a problem with that. Luckily, we tend to combat social issues like these.
It’s tale as old as time—art versus censorship. Ergo, we collaborated with the Ad Council to deliver, in true fashion, an entertaining response.
If it’s on your TV, it’s in your home. Because kids have sponge-like minds, it’s our social responsibility to shield them. Be the TV Boss playfully outfits the issue and brings it to life. The ad series aired on 23 networks with $230M of donated ad space, making it the Ad Council’s largest media event.
Hollywood can keep their artistic virtue, and parents can maintain their moral integrity. Everyone is #winning. Besides, the kids can binge watch Game of Thrones when they’re older.
Categories: Advertising, Brand Planning