After racking up more than a dozen national and global awards for cause marketing and driving social change through traditional, digital, social and mobile campaigns, Drew Train set up shop as Managing Partner of OBERLAND, a purpose driven branding agency founded with Bill Oberlander.
Before launching OBERLAND, Drew started the social good practice at J. Walter Thompson New York, called JWT Ethos. In that role, Drew worked with corporate, nonprofit and public sector brands who play a role in driving change on the big-picture issues society faces. By leading an integrated team, Drew leveraged the potential of CSR strategy, communication planning, branding and advertising to create positive, lasting change.
Drew was instrumental in helping grow Services for the UnderServed into one of the most influential and impactful nonprofits in New York City. And, as National Campaign Co-Chair he molded the #IWillListen Campaign for National Alliance on Mental Illness in NYC (NAMI NYC) into a powerful call-to-action to eliminate the stigma against mental illness.
Prior to opening JWT Ethos and OBERLAND, Drew learned his craft through extensive work on global, corporate brands like HSBC, Verizon, UPS, Puma, Lufthansa, and Tiffany & Co. in the US and Shanghai.
Drew is 35, and lives in New York with his wife and 3 children.
Board of Directors
In the Media
Drew on Film
The Nature Conservancy Global Water Summit (Panel Discussion)
Oceans LIVE (Talk Show)
Madison Avenue and the 'Great Sorting' of America
It's time to get personal about climate change
The Veterans’ Day Parade: A Good Next Step
About Drew's Work
The New York Times:
A Campaign Urges Listening to Those Torn by Mental Illness
"After The Parade" Helps Returning NYC Vets Long After The Welcome-Home Banner Passes
Philadelphia Is Breaking Mental Illness Stigma. Is Your City Next?
There's A Cardboard Apartment In Times Square Right Now
“Brands need to express empathy by creating content that has value for the viewer. That's rarely information about the brand, cause, or what you did today. Create value for the viewer by teaching them something new about their favorite topic, making them think about it differently, or simply making them laugh."
"Our enthusiasm from working on the Cardboard Apartment led us to offer to conduct a larger-scale, longer-term public service initiative for SUS, beginning with this veterans campaign," explained JWT's Train, who has also become a member and contributor on a committee of SUS’s Board of Directors.
"She needs to start to say why she's running," says Drew Train, managing partner at Oberland, a New York-based branding agency specializing in non-profits and social responsibility. "Everyone knows Bernie is running to upend the apple cart, to create a new economic system. People think Hillary is running because its her turn, or because it's a foregone conclusion or because she wants to be the first female president -- but none of those things benefit me as a consumer or a voter."
Awards + Recognition
View Bill Oberlander's Bio