AFHU connects the passions of Americans to innovation at the Hebrew University. We rebranded all of their communication to re-engage existing donors and attract younger audiences to the rich history of Israel.
Knowledge Moves Us.
Engagement rate doubled industry standard. Bubbe videos went viral, garnering +6mm impressions with over 6k shares and reactions.
“Knowledge Moves Us” gave AFHU a distinct visual identity which stands out in a cluttered space.
She’s 84 and killing it on the app store. Check out our low-tech Bubbe with a high-tech mission.
Bite-sized content engaged our audiences and demonstrated the value of the Hebrew University.
“Everything that OBERLAND has brought to the table has been great: a responsive, can-do attitude; clarity of purpose and message; stellar account management; and expertise that will help bring our organization to new heights.”