Creating Brands With Higher Purpose

IT’S TIME TO SPIT OUT THE KOOL-AID.

For years, the media machine fueled by corporate greed fostered a generation of insatiable capitalists who carelessly consume. We think it’s time to kick the habit and live less like it’s all about the Benjamins and more about smarter branding — for us and our planet.

 

LET’S END UNCONSCIOUS CAPITALISM.

Consumption with a conscience is the end game. The masses crave socially responsible brands that trigger meaningful experiences. For brands — profit for the sake of profit is irrelevant. Being a conscious citizen isn’t charity; it’s a business model. For nonprofits — new technologies, new tools and a new cultural perspective have opened the door for tangible change.

 

START CREATING BRANDS WITH HIGHER PURPOSE.

We are a lofty combination of Madison Avenue pedigree and fearless social advocacy---it's in our blood. We believe in the outlandish power of conscious capitalism and collaborate with like-minded marketing leaders to help them flourish. We are the home of the brave, free thinkers.

Bill Oberlander

Executive Creative Director, Founder

Bill brings to OBERLAND 25 years of experience from the advertising world. At the agency he directs all client partners’ brand messaging, from strategic insight to final execution.

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DREW TRAIN

Managing Partner

Drew drives the strategic vision for OBERLAND and all of our client’s work with the agency.

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Connect with us:

strategy

Brand Planning

Community Engagement

Consulting

Consumer Research

Content Strategy

Email and Database Marketing

Media Planning & Buying

Measurement & Analytics

Partnership/Sponsorship

Targeting

Storytelling

Advertising

Annual Reports & Collateral

Branding, Design & Identity

Conferences

Content Development

CRM

Cultural Events

Data Visualization

Galas

Installations

Policy Advocacy

PR and Social Media

Video & Film Productions

Website Design

To find your brand's

higher purpose, email:

73 Spring Street

Nº 505

NY NY 10012

212.920.4701

Connect with us:

 
 
 
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    BILL OBERLANDER

    Executive Creative Director, Founder

    Bill brings to OBERLAND 25 years of experience from the advertising world. At the agency he directs all client partners’ brand messaging, from strategic insight to final execution.

    Read More

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    DREW TRAIN

    Managing Partner

    Drew pioneers all things client-related including business, marketing and development strategies.

    Read More

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    SARAH MITCHELL

    Account Director

    Sarah governs all aspects of account initiatives and leverages years of PR experience to support client communications.

    She has worked with nonprofts across the board from edtech to the performing arts. Sarah has also supported more than 20 consumer and enterprise brands while at both large and small public relation agencies.

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    CLAIR GRUPP

    Executive Producer

    Clair samurais all things production related. She makes things happen and finds opportunities to surpass expectations.

    Before working with the OBERLAND team, Clair was Head of Integrated Production at JWT, producing campaigns for brands including Microsoft, Diageo, Macy’s and Jet Blue. Her creative production expertise earned her a Grand Prix and other honors at Cannes. Clair also received honors from the Clio Awards, Effie Awards, Andy and Addy awards.

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    MILLY EGAWA

    Account Director

    Milly is an account director for OBERLAND clients. During her “Madison Avenue” years at Grey Advertising, she spearheaded integrated marketing campaigns across both traditional and emerging media. She has also worked with various education nonprofits. A marketer by trade and an anthropologist by training, she believes in the power of purpose-driven brands to inspire actions that enhance the world we live in.

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    JEN HUNG

    Account Supervisor

    Jen is a hybrid between account management and planner with experience ranging from around the corner local to farthest corners global. As the client’s day-to-day partner, she provides insight into the process every step of the way through both traditional and digital realms. Jen has always been dedicated to elevating social causes, working at TBWA\MAL\FORGOOD prior to joining Oberland.

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    SONYA SPANN

    Digital Product Manager

    Sonya is OBERLAND’s digital and user experience maven across all agency brands. Previously, Sonya worked directly with nonprofits focused on youth development, women’s empowerment, as well as initiatives to provide clean water, sanitation, and economic development for under resourced communities.

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    DHRUV NANDA

    Associate Creative Director

    Dhruv is a senior copywriter and Canadian. His work experience includes stints at Ogilvy & Mather, McCann and as an inhouse creative at Chipotle. At OBERLAND, Dhruv helps lead creative direction and copy across all brands.

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    ERIN BISHOP

    Designer/Art Director

    Erin churns out digital and print materials that embody the ethos of client branding. Her design skills have earned her a Silver ADDY Award, Platinum Award in the Graphis New Talent Annual and top prize at the Art Director’s Club Portfolio Night.

    Her interest in unconventional fashion and photography, paired with a background in high-end hospitality, gives Erin a unique edge that manifests in her inspired work.

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    ARNAU BOSC

    Designer/Art Director

    Arnau constructs brand identities and visual systems for a multitude of clients, both digital and print. He has a graphic design degree from Pratt Institute, where he received the Outstanding Merit Award.

    Previously, he earned a degree in Fine Arts from the University of Barcelona. Arnau has worked in agencies such as Anomaly, Cadre, Stag&Hare, and small studios such as Dungjai Studio and Once&Future. Some of his clients include Converse, Northside festival, and The Climate Week NYC.

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    CRAIG ROBERTS

    Designer/Art Director

    Craig is a design ninja whose high conceptual thinking and passion for social advocacy are his creative drivers. Craig received his M.F.A in Communication Design from Pratt Institute, where he was featured in multiple exhibitions and received multiple awards, including the 2014 Graphic Design USA award.

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    Nick Tazman

    Designer/Art Director

    Nick engineers motion-based design to bring creative content to life. A recent graduate of Parsons and digital Renaissance man, Nick has experience in augmented reality, animation, experience design, and sustainability.

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    DEVON DESANNA

    Copywriter

    Devon is a copywriter armed with creative moxie. A wordsmith with an affinity for the unconventional, Devon strives to find dynamic solutions that can help meaningful causes generate major impact. She received her degree in Advertising Design from the Fashion Institute of Technology, where she was featured in multiple exhibitions and won a 2016 D&AD New Blood Award.

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    KELSEA SEAVEY

    Operations Manager

    Kelsea is the director of operations and mastermind for all behind-the-scenes work at OBERLAND. A graduate from The College of New Jersey, Kelsea brings a wide range of background experience from account management to post production.

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