CREATING BRANDS WITH HIGHER PURPOSE

WEL
COME
TO
OBER
LAND

IT’S TIME TO SPIT OUT

THE KOOL-AID.

For years, our society fostered a culture of greed and careless consumption. We think it’s time to kick the habit and live less like it’s all about the Benjamins.

LET’S END UNCONSCIOUS CAPITALISM.

Conscious consumption is the end game. The masses crave socially responsible brands that trigger meaningful experiences. For brands — profit for the sake of profit is not enough. Being a good corporate citizen isn't charity; it’s our new standard operating procedure. For nonprofits — new technologies, new tools and a new cultural perspective have opened the door for tangible change, but you need the courage to challenge the norms.

START CREATING BRANDS WITH HIGHER PURPOSE.

We are the intersection of Madison Avenue pedigree and fearless social advocacy. We believe in the outlandish power of conscious capitalism and collaborate with like-minded marketing leaders to help them thrive.

Purpose is Profitable.

How are you thinking about purpose for your business? Learn about what role you can play in creating a better normal.

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The St. Baldrick’s Foundation

Kids are Special

view case study

New York Institute of Technology

The future is ours

view case study

Ad Council

Be the boss of what your kids watch

view case study

Blue Man Group

Dare to live in full color

view case study

Robin Hood Foundation

Fight Poverty Like A New Yorker

view case study

The Nature Conservancy

New York Depends on Us

view case study

Juice Press

Juice Press Rebranded

view case study

American Friends of the Hebrew University

Knowledge Moves Us

view case study

The Leukemia & Lymphoma Society

Beating Cancer Is In Our Blood

view case study

National Alliance on Mental Illness

#CureStigma

view case study

OUR SERVICES

We are an award-winning, multi-disciplinary, full service agency that has proven results in providing clients with brand strategy, marketing, design, storytelling and event planning. Our clients trust us to create large integrated campaigns as well as basic marketing tasks like an annual report. We offer project-based and retainer models to give clients the flexibility they need to grow their brand and elevate its purpose.

Strategy

Brand Planning
Community Engagement
Content Strategy
Database Marketing
Measurement & Analytics
Media Planning
Research
Strategic Consulting
Sponsorship
Targeting

storytelling

Advertising
Brand Identity
Collateral
Content
Data Visualization
Digital
Experiential
Integrated Production
Packaging and Labels
Public Relations
Social Media
Video
Websites

Bill Oberlander
Co-Founder
Executive Creative Director
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Drew Train
Co-Founder
President
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Elizabeth Bradley
EVP/Managing Director

Elizabeth, a social-good champion named OBERLAND’s first-ever EVP/managing director, works with existing and new clients to deepen brand engagement across touch points. She lives and breathes by the mantra “you can do good while doing good business” which has netted massive profits and deeper purpose for leading Fortune 500 companies, non-profits, and government agencies. An advocate for public education, healthcare, and at-risk youth, Elizabeth is tenacious in her commitment to fight negative social trends and deliver impactful and profitable programs for marketers. A PENCIL partner and board advisor to Y-Apply and Concrete Safaris, Elizabeth holds a B.A. in Spanish Literature from Hamilton College and has worked at leading agency networks including Ogilvy, Foote, Cone & Belding, and McCann. Her favorite role of all is mom to her two college-age sons, who she learns from and grows with daily.

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Elizabeth Bradley
EVP/Managing Director

Elizabeth, a social-good champion named OBERLAND’s first-ever EVP/managing director, works with existing and new clients to deepen brand engagement across touch points. She lives and breathes by the mantra “you can do good while doing good business” which has netted massive profits and deeper purpose for leading Fortune 500 companies, non-profits, and government agencies. An advocate for public education, healthcare, and at-risk youth, Elizabeth is tenacious in her commitment to fight negative social trends and deliver impactful and profitable programs for marketers. A PENCIL partner and board advisor to Y-Apply and Concrete Safaris, Elizabeth holds a B.A. in Spanish Literature from Hamilton College and has worked at leading agency networks including Ogilvy, Foote, Cone & Belding, and McCann. Her favorite role of all is mom to her two college-age sons, who she learns from and grows with daily.

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Kaitlyn Kelly
Account Director

Kaitlyn is an Account Director with a passion for creative problem solving and getting things done. Prior to joining the OBERLAND team, she honed her skills as a strategic thinker and detail-oriented project manager at agencies Havas Worldwide and Cramer-Krasselt. Kaitlyn has supported clients across a diverse array of categories including consumer electronics, healthcare, retail, CPG and B2B, and is now able to leverage her experience in marketing and client partnership to elevate meaningful causes and drive social good. Kaitlyn's accounts include The Nature Conservancy, St. Baldrick's Foundation and the Nurse Family Partnership.

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Kaitlyn Kelly
Account Director

Kaitlyn is an Account Director with a passion for creative problem solving and getting things done. Prior to joining the OBERLAND team, she honed her skills as a strategic thinker and detail-oriented project manager at agencies Havas Worldwide and Cramer-Krasselt. Kaitlyn has supported clients across a diverse array of categories including consumer electronics, healthcare, retail, CPG and B2B, and is now able to leverage her experience in marketing and client partnership to elevate meaningful causes and drive social good. Kaitlyn's accounts include The Nature Conservancy, St. Baldrick's Foundation and the Nurse Family Partnership.

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Priyanka Jaisinghani
Account Director

Priyanka, who has worked at mission-driven organizations including Ashoka, American Red Cross, charity: water, and Conscious Magazine, loves the process of managing projects that express brand values through visual storytelling and design. Additionally, she has supported a diverse array of clients including Georgia-Pacific, Coca-Cola, and Absolut Vodka since graduating from Hofstra University in 2014. Priyanka co-Founded the program Girlz,FTW in 2017 to connect high school and college women with female leaders from diverse backgrounds and industries. Raised in New York, Mexico City, New Delhi, Dubai, and Texas, New York City is now home.

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Priyanka Jaisinghani
Account Director

Priyanka, who has worked at mission-driven organizations including Ashoka, American Red Cross, charity: water, and Conscious Magazine, loves the process of managing projects that express brand values through visual storytelling and design. Additionally, she has supported a diverse array of clients including Georgia-Pacific, Coca-Cola, and Absolut Vodka since graduating from Hofstra University in 2014. Priyanka co-Founded the program Girlz,FTW in 2017 to connect high school and college women with female leaders from diverse backgrounds and industries. Raised in New York, Mexico City, New Delhi, Dubai, and Texas, New York City is now home.

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Rafael Rodrigues
Account Director

Rafa is a skilled account director with vast experience on integrated marketing campaigns and large website builds. After working with several Fortune 500 brands and using his client services, project management, and production might at companies including Huge, RAPP, and MullenLowe, Rafa joined OBERLAND to help bring the agency's purpose-driven mentality to for-profit organizations. Born and raised in São Paulo, Brazil, Rafa came to the United States in 2009 on a tennis scholarship and attended Binghamton University where he earned a degree in marketing and entrepreneurship. When not working, he enjoys playing sports, quoting movies, and photography.

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Rafael Rodrigues
Account Director

Rafa is a skilled account director with vast experience on integrated marketing campaigns and large website builds. After working with several Fortune 500 brands and using his client services, project management, and production might at companies including Huge, RAPP, and MullenLowe, Rafa joined OBERLAND to help bring the agency's purpose-driven mentality to for-profit organizations. Born and raised in São Paulo, Brazil, Rafa came to the United States in 2009 on a tennis scholarship and attended Binghamton University where he earned a degree in marketing and entrepreneurship. When not working, he enjoys playing sports, quoting movies, and photography.

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Andy Chang
Account Director

Andy is an account director with a track record of delivering successful integrated campaigns on local and international scales. He began his career on the client-side as a marketing coordinator at Truth Initiative before honing his account management skills at Havas Worldwide, Pereira & O’Dell, and Rauxa. Clients he has elevated in all mediums include GlaxoSmithKline, Timberland, Verizon, and New York City icons The Rockettes and the American Museum of Natural History. Born, raised, and educated in Maryland, he maintains his lifelong affection for Baltimore sports teams and always finds a reason to put Old Bay on his food.

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Andy Chang
Account Director

Andy is an account director with a track record of delivering successful integrated campaigns on local and international scales. He began his career on the client-side as a marketing coordinator at Truth Initiative before honing his account management skills at Havas Worldwide, Pereira & O’Dell, and Rauxa. Clients he has elevated in all mediums include GlaxoSmithKline, Timberland, Verizon, and New York City icons The Rockettes and the American Museum of Natural History. Born, raised, and educated in Maryland, he maintains his lifelong affection for Baltimore sports teams and always finds a reason to put Old Bay on his food.

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Ty Steinhauser
Brand Engagement Manager

Ty is a strategic mind with roots in politics and public relations. With experience at both the local and national level, he leverages his campaign background to provide creative insight to his clients. Ty also puts his PR knowledge to use for OBERLAND, helping amplify projects and stories to a greater audience. His accounts include Red2Blue and Youth, Inc. Ty is a born and raised New Yorker, who graduated Colby College with a bachelor’s degree in Government and American Studies.

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Ty Steinhauser
Brand Engagement Manager

Ty is a strategic mind with roots in politics and public relations. With experience at both the local and national level, he leverages his campaign background to provide creative insight to his clients. Ty also puts his PR knowledge to use for OBERLAND, helping amplify projects and stories to a greater audience. His accounts include Red2Blue and Youth, Inc. Ty is a born and raised New Yorker, who graduated Colby College with a bachelor’s degree in Government and American Studies.

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Drew Mitchell
Planning Director

As OBERLAND’s lead strategic planner, Drew blends his understanding of culture and people to uncover insights that help brands and organizations connect with their target consumers. Most recently a member of Edelman’s Business + Social Purpose practice, Drew is adept at helping brands understand how to best take a stance on social issues to generate positive change. And, he works to spark creative thinking that informs multi-channel communications marketing campaigns and increases business results.

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Drew Mitchell
Planning Director

As OBERLAND’s lead strategic planner, Drew blends his understanding of culture and people to uncover insights that help brands and organizations connect with their target consumers. Most recently a member of Edelman’s Business + Social Purpose practice, Drew is adept at helping brands understand how to best take a stance on social issues to generate positive change. And, he works to spark creative thinking that informs multi-channel communications marketing campaigns and increases business results.

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Sonya Spann
Director of Digital Product Management

Sonya steers digital production and user experience through an agile and collaborative approach to product management. She has works across all agency accounts helping extend their brand into the digital space. Formerly, she spearheaded fundraising and digital marketing efforts for various nonprofits and startups in support of youth development, women’s empowerment, clean water and sanitation efforts, and economic development within the African Diaspora.

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Sonya Spann
Director of Digital Product Management

Sonya steers digital production and user experience through an agile and collaborative approach to product management. She has works across all agency accounts helping extend their brand into the digital space. Formerly, she spearheaded fundraising and digital marketing efforts for various nonprofits and startups in support of youth development, women’s empowerment, clean water and sanitation efforts, and economic development within the African Diaspora.

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Qinwei Zhu
Search Marketing Strategist/User Experience Specialist

Qinwei wields design and code to create delightful and easy-to-use digital experiences at Oberland. Qinwei recently received her M.P.S. in Information Science from Cornell University. Previously, she interned as a UX designer at Comake, IBM, and Bri Experience. She believes that design not only solves problems but also inspires a better future for our world.

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Qinwei Zhu
Search Marketing Strategist/User Experience Specialist

Qinwei wields design and code to create delightful and easy-to-use digital experiences at Oberland. Qinwei recently received her M.P.S. in Information Science from Cornell University. Previously, she interned as a UX designer at Comake, IBM, and Bri Experience. She believes that design not only solves problems but also inspires a better future for our world.

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Sophie Forman
Digital Designer

Sophie Forman is a digital designer, fine artist, illustrator, and creator of dynamic digital experiences. Sophie is applying her cyber creativity to the clients Leukemia and Lymphoma Society, Hadassah and Luck Ecosystems. Having previously worked as a graphic designer at Phoenix House, the national nonprofit committed to ending addiction in America. With a BA in digital arts and painting from Scripps College in Los Angeles, she has worked at galleries on both coasts, not to mention staff painter in Jeff Koons' studio. Her passion for color theory, social justice, and collaboration combine to find great solutions to world problems.

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Sophie Forman
Digital Designer

Sophie Forman is a digital designer, fine artist, illustrator, and creator of dynamic digital experiences. Sophie is applying her cyber creativity to the clients Leukemia and Lymphoma Society, Hadassah and Luck Ecosystems. Having previously worked as a graphic designer at Phoenix House, the national nonprofit committed to ending addiction in America. With a BA in digital arts and painting from Scripps College in Los Angeles, she has worked at galleries on both coasts, not to mention staff painter in Jeff Koons' studio. Her passion for color theory, social justice, and collaboration combine to find great solutions to world problems.

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Clair Grupp
Executive Producer

Clair masterminds all things production related- from television, to photography, to digital content. She makes things happen and finds opportunities to surpass expectations. Before working with the OBERLAND team, Clair was Head of Integrated Production at JWT, producing campaigns for brands including Microsoft, Diageo, Macy’s and Jet Blue. Her creative production expertise earned her a Grand Prix and other honors at Cannes. Clair also received honors from the Clio Awards, Effie Awards, Andy and Addy awards.

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Clair Grupp
Executive Producer

Clair masterminds all things production related- from television, to photography, to digital content. She makes things happen and finds opportunities to surpass expectations. Before working with the OBERLAND team, Clair was Head of Integrated Production at JWT, producing campaigns for brands including Microsoft, Diageo, Macy’s and Jet Blue. Her creative production expertise earned her a Grand Prix and other honors at Cannes. Clair also received honors from the Clio Awards, Effie Awards, Andy and Addy awards.

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Dhruv Nanda
Creative Director

Dhruv is a creative director and a writer who uses humor, copy and art to win minds and hearts. He directs and manages a team of six creatives who deliver positive yet disruptive ideas for all campaigns and projects. Dhruv comes to OBERLAND by way of San Francisco, Toronto, and Dubai, bringing a strong global view to all of the agency’s work. His passion for creating compelling communication for brands is only surpassed by his love for politically-incorrect stand-up.

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Dhruv Nanda
Creative Director

Dhruv is a creative director and a writer who uses humor, copy and art to win minds and hearts. He directs and manages a team of six creatives who deliver positive yet disruptive ideas for all campaigns and projects. Dhruv comes to OBERLAND by way of San Francisco, Toronto, and Dubai, bringing a strong global view to all of the agency’s work. His passion for creating compelling communication for brands is only surpassed by his love for politically-incorrect stand-up.

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Arnau Bosc
Designer/ Art Director

Arnau constructs brand identities and visual systems for a multitude of clients, both digital and print. He has a graphic design degree from Pratt Institute, where he received the Outstanding Merit Award. Previously, he earned a degree in Fine Arts from the University of Barcelona. Arnau has worked in agencies such as Anomaly, Cadre, Stag&Hare, and small studios such as Dungjai Studio and Once&Future. Some of his clients include Converse, Northside Festival, and The Climate Week NYC.

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Arnau Bosc
Designer/ Art Director

Arnau constructs brand identities and visual systems for a multitude of clients, both digital and print. He has a graphic design degree from Pratt Institute, where he received the Outstanding Merit Award. Previously, he earned a degree in Fine Arts from the University of Barcelona. Arnau has worked in agencies such as Anomaly, Cadre, Stag&Hare, and small studios such as Dungjai Studio and Once&Future. Some of his clients include Converse, Northside Festival, and The Climate Week NYC.

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Erin Bishop
Designer/Art Director

Erin creates digital and print materials that embody the ethos of client branding. Her design skills have earned her a Silver ADDY Award, Platinum Award in the Graphis New Talent Annual, and top prize at the Art Director’s Club Portfolio Night. Her interest in unconventional fashion and photography, paired with a background in high-end hospitality, gives Erin a unique edge that manifests in her inspired work.

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Erin Bishop
Designer/Art Director

Erin creates digital and print materials that embody the ethos of client branding. Her design skills have earned her a Silver ADDY Award, Platinum Award in the Graphis New Talent Annual, and top prize at the Art Director’s Club Portfolio Night. Her interest in unconventional fashion and photography, paired with a background in high-end hospitality, gives Erin a unique edge that manifests in her inspired work.

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Alexandra Borelli
Motion Designer

Alexandra is a designer who puts things into motion and brings them to life. She also has a passion for illustration, branding, hand embroidery, and social advocacy. Before joining Oberland, Alexandra animated for social media for brands like Qualcomm and Think with Google, as well as designed campaigns for an education reform nonprofit. She received her BFA in graphic design from Pratt Institute.

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Alexandra Borelli
Motion Designer

Alexandra is a designer who puts things into motion and brings them to life. She also has a passion for illustration, branding, hand embroidery, and social advocacy. Before joining Oberland, Alexandra animated for social media for brands like Qualcomm and Think with Google, as well as designed campaigns for an education reform nonprofit. She received her BFA in graphic design from Pratt Institute.

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Everett Pace
Designer

Everett, a graduate of the School of the Art Institute of Chicago, blends his artistic curiosity and design chops to execute world-changing ideas. The strategically savvy OBERLAND graphic and web designer sharpened his skills at some of Chicago’s leading user-driven design agencies and at New York ad agencies Publicis and J. Walter Thompson.

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Everett Pace
Designer

Everett, a graduate of the School of the Art Institute of Chicago, blends his artistic curiosity and design chops to execute world-changing ideas. The strategically savvy OBERLAND graphic and web designer sharpened his skills at some of Chicago’s leading user-driven design agencies and at New York ad agencies Publicis and J. Walter Thompson.

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Dave Nordstrom
Designer

Dave delights at helping purposeful brands create visual identities. A former account executive who has worked for with companies including Uber, Blue Apron, Casper, and VaynerMedia, Dave switched to the creative side of the advertising business following an intensive design bootcamp at Shillington School of Graphic Design. His unique perspective having worked on both sides of the business at New York City tech startups including Namely and Managed by Q allows him to gracefully navigate clients to deliver creative executions that resonate. When not working, the Brooklynite can be found eating soup dumplings, riding his bike, or tending his garden.

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Dave Nordstrom
Designer

Dave delights at helping purposeful brands create visual identities. A former account executive who has worked for with companies including Uber, Blue Apron, Casper, and VaynerMedia, Dave switched to the creative side of the advertising business following an intensive design bootcamp at Shillington School of Graphic Design. His unique perspective having worked on both sides of the business at New York City tech startups including Namely and Managed by Q allows him to gracefully navigate clients to deliver creative executions that resonate. When not working, the Brooklynite can be found eating soup dumplings, riding his bike, or tending his garden.

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Gaspard Nemec
Director/Editor

Swiss-born director and editor Gaspard Nemec came to New York City in 2010 to earn his master’s degree at The New School and stayed stateside. At OBERLAND, Gaspard is responsible for all of the agency’s video content creation. His expertise lies in crafting feature length documentaries, short documentaries and bite sized stories. His deep knowledge of storytelling, cinematography, filming techniques and video software makes him a diverse, multi-faceted creative. Gaspard’s latest documentary project Richie’s was screened at Rooftop Films, DOC NYC, and Bend Film Festival.

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Gaspard Nemec
Director/Editor

Swiss-born director and editor Gaspard Nemec came to New York City in 2010 to earn his master’s degree at The New School and stayed stateside. At OBERLAND, Gaspard is responsible for all of the agency’s video content creation. His expertise lies in crafting feature length documentaries, short documentaries and bite sized stories. His deep knowledge of storytelling, cinematography, filming techniques and video software makes him a diverse, multi-faceted creative. Gaspard’s latest documentary project Richie’s was screened at Rooftop Films, DOC NYC, and Bend Film Festival.

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Helen Todd
Junior Editor

Helen Todd uses her editing skills to bring to life the creative vision of our content studio. Her expert Adobe Premiere skills are focused on editing interviews, documentaries, music videos and sizzle reels flawlessly. Helen, an alum of Binghamton University who honed her design chops at ceft and company. An enthusiastic visual artist with an insatiable thirst for knowledge and justice, Helen enjoys watching documentaries and getting lost in autobiographies in her spare time.

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Helen Todd
Junior Editor

Helen Todd uses her editing skills to bring to life the creative vision of our content studio. Her expert Adobe Premiere skills are focused on editing interviews, documentaries, music videos and sizzle reels flawlessly. Helen, an alum of Binghamton University who honed her design chops at ceft and company. An enthusiastic visual artist with an insatiable thirst for knowledge and justice, Helen enjoys watching documentaries and getting lost in autobiographies in her spare time.

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Devon Desanna
Copywriter

Devon is a copywriter armed with creative moxie. A wordsmith with an affinity for the unconventional, Devon strives to find dynamic solutions that can help meaningful causes generate major impact. She received her degree in Advertising Design from the Fashion Institute of Technology, where she was featured in multiple exhibitions and won a 2016 D&AD New Blood Award.

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Devon Desanna
Copywriter

Devon is a copywriter armed with creative moxie. A wordsmith with an affinity for the unconventional, Devon strives to find dynamic solutions that can help meaningful causes generate major impact. She received her degree in Advertising Design from the Fashion Institute of Technology, where she was featured in multiple exhibitions and won a 2016 D&AD New Blood Award.

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Kelsea Seavey
Operations Director

Kelsea is the Operations Director who oversees every aspect of OBERLAND’s delivery to ensure the agency runs efficiently. A graduate from The College of New Jersey, Kelsea brings a wide range of background experience from account management to post production. And, as co-chair of the UN Women Young Professional committee for the Metropolitan New York chapter, Kelsea uses her tenacity for good to advocate for gender equality.

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Kelsea Seavey
Operations Director

Kelsea is the Operations Director who oversees every aspect of OBERLAND’s delivery to ensure the agency runs efficiently. A graduate from The College of New Jersey, Kelsea brings a wide range of background experience from account management to post production. And, as co-chair of the UN Women Young Professional committee for the Metropolitan New York chapter, Kelsea uses her tenacity for good to advocate for gender equality.

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Kailee Bongiovi
Creative Coordinator

A recent graduate of University of Delaware, Kailee hoped her first full-time job would be for a company with a conscience where she could do well and do good. At OBERLAND, her personal and professional passions collide as the agency’s newly minted creative coordinator. Her support ensures the agency’s diverse teams seamlessly deliver for the purpose-driven brands they steward.

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Kailee Bongiovi
Creative Coordinator

A recent graduate of University of Delaware, Kailee hoped her first full-time job would be for a company with a conscience where she could do well and do good. At OBERLAND, her personal and professional passions collide as the agency’s newly minted creative coordinator. Her support ensures the agency’s diverse teams seamlessly deliver for the purpose-driven brands they steward.

To find your brand's higher purpose, start here:

office@thisisoberland.com

254 Canal Street
Nº 5000
NY NY 10013
212.920.4701

Connect with us:

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